George wanted to create a product that provided a new way of engaging companies in social media training, and he turned to CXR.Agency to quickly create an MVP and provide market research to test market viability.
An MVP To Revolutionize the Way Companies Interact With Social Media Platforms
An MVP To Revolutionize the Way Companies Interact With Social Media Platforms
CLIENT
A LISTR
DISCIPLINES USED
- User Interface Design
- User Experience Design
- Brand identity
- Pilot Experimentation
- Concept Development
- Technical Architecture
PROJECT
An MVP to revolutionize the way companies interact with social media platforms
THE BACKGROUND
THE CHALLENGES
Needed to validate the viability of a service
through market research
Required rapid MVP development for immediate
experimentation and validation
SERVICES / PROCESS
UNDERSTANDING TARGET AUDIENCE THROUGH MARKET RESEARCH
We initiated engagement by testing the viability of a challenge based social media dashboard platform by understanding the assumed demographic through market research probing. Weeks of market research and narrowing of the presumed market were commenced. We used a variety of outreach methods to further test results by reaching out to social media training consultants/consultancies to survey their needs and struggles in relation to social media education.
BUILDING A DATA-DRIVEN INTERFACE
Based on the data CXR.Agency discovered through the market research cycle, we then quickly developed initial branding and landing pages catered to A-Listr’s target audience.
RESULT
An MVP with consumer market definition, and a clear path towards growth
As a result of the completion of the final MVP, CXR.Agency defined A-Listr’s consumer market, the assumptions about the market and defined the steps to validate the discovered assumptions.
Services Provided
- Analytics and Data Analysis
- Business Analysis
- Product and Experience
- Analysis + Optimization
- Consumer Insights
- Pilot Experimentation
- Analytics + Reporting
Now Let’s See
What We Can Do For You
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