For years, Seattle dreamed of an NHL team of its very own. In 2018, after a call for season tickets, Seattle received 10,000 deposits in 12 minutes, eventually reaching over 25,000. In 2021, the Seattle Kraken became the newest ice hockey team, joining the National Hockey League as its 32nd team. Working extensively to build their brand and generate excitement, the team looked for ways to spread the word of their long-awaited formation. The need to publicize the team only grew after they named Modelo the team’s official import beer. Looking to highlight their partnership, they trusted CXR.Agency to develop a unique, branded digital experience to mark the occasion.