We Helped AARP Uncover a New Digital Strategy For Their Target Market

We Helped AARP Uncover a New Digital Strategy For Their Target Market

CLIENT

AARP

DISCIPLINES USED
  • Engineering Strategy
  • Analytics and Data Analysis
  • Pilot Experimentation
  • Front-end Development
  • User Experience Design
  • Back-end Development
PROJECT

Testing a new experience driven platform for skill and passion sharing

THE BACKGROUND
The AARP team approached us with a challenge – to find digital solutions that attract and further engage 50-59-year-old member clients. CXR.Agency worked closely with the AARP team to design and leverage a P2P marketplace where member clients are able to monetize their skills by teaching willing and able learners.
THE BACKGROUND
THE CHALLENGE
THE CHALLENGE
  • Wanted a modern P2P platform to attract and engage users within their 50-59 year old demographics.
  • Needed an attractive conversion funnel for early experimentation cycle.
  • Required lead generation assets and implementation.
SERVICES / PROCESS
  • CREATING AN EFFECTIVE WEB CONVERSION FUNNEL FOR THE TARGET DEMOGRAPHIC

    The CXR.Agency team engineered and designed a web conversion funnel that utilized a scriptable PhantomJS WebKit to channel the responses of 1000 + of the targeted demographic for experimentation data. CXR.Agency tested and demonstrated this data over a 5-month period in order to prepare the AARP team for the second phase of engagement.

  • AGILE MARKETING & DESIGN DELIVERED TRANSPARENCY AND ENSURED RAPID PROGRESS

    Both teams agreed upon touching base each week to discuss weekly interval progress – CXR.Agency also provided Google Analytics analyses and work progress synopsis of the completed work prior to the meeting times. Monthly summary goals were prioritized as well, to ensure successful and optimum experimental development.

RESULTS
Exceeding lead targets By the end of the 7-month period, the CXR.Agency team exceeded their web funnel sign-up goal. To complete the period of experimentation a thorough analysis of the collected data took place. CXR.Agency identified key signup motivations such as messaging and pricing as the web funnel’s most appealing components. A detailed and comprehensive lab report was presented to the AARP team at the end of the 7-month period in order to prepare AARP for the second phase of engagement.
Services Provided
  • Analytics and Data Analysis
  • Business Analysis
  • Consumer Insights
  • Pilot Experimentation
  • Analytics + Reporting
  • Product and Experience Analysis + Optimization

Now Let’s See
What We Can Do For You

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