andSons is a company run by brothers who wanted to expand beyond their mother’s chocolatier, Teuscher Chocolates, and delight customers through their confections. They partnered with us to create a three-phased digital growth plan that included a customized website that would lead their brand to success.
Web & Product Design for Popular Up-and-Coming Chocolatier, andSons
Web & Product Design for Popular Up-and-Coming Chocolatier, andSons
CLIENT
ANDSONS
DISCIPLINES USED
- User Experience Design
- User Interface Design
- Shopify Ecommerce CMS
- Web Engineering
PROJECT
Web and product design for popular up-and-coming chocolatier, andSons
THE BACKGROUND
THE CHALLENGES
As AndSons began to build its brand, it realized it needed a partner to keep up with its growth. They wanted someone who could provide a Shopify experience that suits their branding requirements.
SOLUTION
We created a three-phase branding program that focused on structuring and solidifying the brand, building demand around its product and polishing the customer experience on all fronts.
SERVICES / PROCESS
PHASE 1: LANDING PAGE
As andSons constructed the foundation of their business, the CXR.Agency team began building a powerful and engaging landing page to drive leads to andSons’ mailing list and build hype around the brand.
PHASE 2: SOLIDIFYING THE BRAND
andSons had already done the core branding exercises but needed to translate them into a complete and effective Shopify experience. They wanted to maximize demand by creating a single, limited-edition box that would showcase their products’ high quality, so we built out an intuitive purchase and checkout flow.
COMPLEX SHIPPING LOGIC
Our team developed logistics in their Shopify platform to combat the limitations of transporting perishable goods. We pulled API data for weather and destination information to build an application that determines the best shipping time for every individual order placed.
PHASE 3: FULL EXPERIENCE
Once the brand was solidified and logistics were complete, we expanded their Shopify experience with more products and customizations.
IN-STORE PHONE ORDER FUNCTIONALITY
We evaluated the brand’s old store system’s UX, cleaned it up, and simplified the process. We made sure to include all the factors, and the necessary information was accessible to anyone using the system. So, any of their employees could set up an in-store phone order with little to no direction.
RESULTS
We presented the andSons team with a beautiful and powerful Shopify experience, improved the automation and flows in order to streamline sales and shipments, and are happy to say we’re still actively engaged in their growth and evolution.
Services Provided
- Brand Experience Design
- Consumer Insights
- Digital Brand Strategy
- User Experience Strategy
- Concept
- Wireframe Prototyping
- Information Architecture
- Brand Identity
- Back-end Architecture
- Back-end Architecture
- Front-end Development
- iOS and Android Development
- Deployment Strategy
- Experiential Design
Now Let’s See
What We Can Do For You
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