Aware of the vast creative funnel of the Web2 creator economy, the client was looking to help users commercialize useful content through a decentralized application built on the blockchain. Described as “bounties for cultural creation,” this smart contract application would incentivize the submission of valuable information by rewarding it with cryptocurrency and shared upside. An exciting concept in theory, there were many open questions surrounding the creation of a novel concept. CultCap tapped our team of Web3, blockchain and design experts to figure out the best way to bring this dapp to life.