Eden: Discovery - Crafting an Immersive Web3 Gaming Metaverse
Eden: Discovery - Crafting an Immersive Web3 Gaming Metaverse
CLIENT
Eden
Discipline Used
- UX/UI Design
- Web Engineering
- 3D Modeling and Animation
- WordPress Development
- Branding
- Social Media Strategy
- Music Scoring
Duration
Started August 2022 - Ongoing
The Challenge
The Eden: Discovery project was a collaborative venture between CXR.Agency and XPUNKS, aimed at creating an immersive Web3 gaming metaverse. The challenges were multi-faceted:
- Branding: Creating a brand identity that encapsulates the essence of a living, breathing metaverse.
- Website: Building an interactive website that engages and converts visitors.
- Trailer: Developing compelling trailers within a tight timeline and limited gameplay footage.
- Social Media: Crafting a tweet strategy to engage an active community.
Branding: The Eden Doctrine
We initiated the "Eden Doctrine," a conceptual framework that guided the branding process. The brand identity balanced futurism with navigability, inspired by successful looter-shooter games.
Typography and Colors
Logo Design
Iconography
User Journey
Navigational Simplicity
Website: From Space to Eden
We started with a basic splash page with a glitching effect to capture emails. The final website was a seamless, scroll-based experience that starts from space and brings the user into the game's setting.
3D Modeling
Mobile Optimization
onXRP Collaboration/Integration
Seamless Scrolling
Mailchimp Integration
Trailer: Cinematic and Gameplay Trailers
We adopted a dual-trailer approach to meet varying demands. The first trailer was a cinematic piece, and the second focused on actual gameplay.
Storyboarding
Animatics
High-Poly Cinematics
Music Scoring
Motion Graphics
Tweet Strategy: Engaging the Community
We crafted a series of tweets to serve as updates and catalysts for creating buzz. The tweets were strategically released to coincide with key milestones.
Writing
Community Engagement
Custom Artwork
Summation before Launch
RESULTS
Conclusion
The Eden: Discovery project showcases CXR.Agency's capabilities in delivering a comprehensive solution that spans branding, web development, 3D modeling, and social media strategy, all while navigating the complexities of the Web3 space.
Follow us