Essence, a leading magazine for African-American women, had recently gone independent. They needed to migrate their main website, which had over 70,000 pages, and revamp their festival website to improve user experience and ease of maintenance.
Essence's Digital Renaissance Through a Comprehensive Web and Festival Portal Overhaul
Essence's Digital Renaissance Through a Comprehensive Web and Festival Portal Overhaul
CLIENT
Essence
DISCIPLINES USED
- User Interface Design
- User Experience Design
- Engineering Strategy
- WordPress Development
- Technical Architecture Design
- Analysis + Optimization
- LiveOps
- Back-end Development
- Front-end Development
- Deployment Strategy
PROJECT
A Unified Strategy for Web and Festival Portal Enhancement.
THE BACKGROUND
THE CHALLENGES
- UX/UI optimizations needed for critical conversion paths
- Enabling easy content management for non-developers
- Seamless migration of a massive amount of content
- Maintaining strong SEO practices
FEATURES / PROCESS
ENABLING EASY EDITING
Custom widgets and short-code widgets were created to allow the Essence team to manage content easily.MIGRATING CONTENT SEAMLESSLY
Scripts were developed to capture and transplant content into the new CMS for both the main and festival websites.MAINTAINING SEO
All URLs and structured data like headlines and image alt tags were preserved to maintain SEO value.IMPROVING THE UX/UI
CXR.Agency recreated existing design elements and identified areas for improvement. New designs were implemented to ensure clearer conversion paths.
RESULTS
The migration for both the main and festival websites was seamless, with no downtime, data loss, or SEO value lost. The Essence team saw improvements in their conversion paths and continues to work with CXR.Agency for other projects.
Now Let’s See
What We Can Do For You
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