Creating an impactful WebAR experience that serves to highlight an important cause and call for donations and awareness.
Deployment of a WebAR experience that includes voiceover, custom animated 3D models, and a frontend built on the 8th Wall platform.
The CXR.Agency team modeled a custom kitchen with cupboard exteriors and interiors as well as a whiteboard and countertop. Generic cans of food were created and animated to coincide with the voiceover messaging.
Not only did the voiceover need to be on queue and match the visuals, but it also needed to perfectly sync up with the animations of food disappearing and reappearing, cabinets opening and closing, and the final CTA at the end.
In terms of creating the most emotional response, our team focused on small details such as the visual state of the experience at the end. Leaving an empty cabinet over a full one left users with a lasting reminder that food insecurity is a pressing issue that still plagues society.
