Revolutionizing the way companies interact with social media platforms
CXR.Agency took the Live Nation team’s 3D models, created by a third party, and recreated them for improved visuals and better integration capabilities into the app itself.
Live Nation was using a third party to create their original 3D models but found that they were unable to use them. CXR.Agency consulted with that technical team and avoided misinterpretation to dodge any problems with the models in the future. Through the consultations, it was determined that the old models were incompatible with the AR software. We also sent and received images of the desired look of the 3D models, making the process simple and achievable in a short time span.
The CXR.Agency team set out to create Live Nation’s 3D models from scratch, keeping in mind the importance of gridding and using the correct object format when it came to ensure the objects would map to the user’s face.