Live Nation approached the CXR.Agency team for help with the AR integration in their Governor’s Ball app, which needed to be fully functioning in three days. The CXR.Agency team had just those three days to bring their app to life by creating a series of AR and user-friendly 3D models from scratch.
Revolutionizing the Way Companies Interact With Social Media Platforms
Revolutionizing the Way Companies Interact With Social Media Platforms
Client
LIVE NATION
Disciplines Used
- Digital Intelligence + Strategy
- User Experience Design
- Web Engineering
Project
Revolutionizing the way companies interact with social media platforms
The Background
The Challenge
We were able to help the Live Nation team with the following:
- 3D model creation
- Integration and gridding of AR models
- Creating a cohesive and effective method of communication between multiple teams
- A three-day timeframe to deliver the assets and provide a working solution
SOLUTION
CXR.Agency took the Live Nation team’s 3D models, created by a third party, and recreated them for improved visuals and better integration capabilities into the app itself.
SERVICES / PROCESS
CONSULTING WITH THE LIVE NATION TEAM
Live Nation was using a third party to create their original 3D models but found that they were unable to use them. CXR.Agency consulted with that technical team and avoided misinterpretation to dodge any problems with the models in the future. Through the consultations, it was determined that the old models were incompatible with the AR software. We also sent and received images of the desired look of the 3D models, making the process simple and achievable in a short time span.
3D MODEL CREATION
The CXR.Agency team set out to create Live Nation’s 3D models from scratch, keeping in mind the importance of gridding and using the correct object format when it came to ensure the objects would map to the user’s face.
Results
The 3D models were created, mapped seamlessly to users’ faces, and Live Nation had a working application on time for their event. Thousands of people at Gov Ball used the application successfully, including Post Malone – the headliner of the event.
Takeaways
When creating 3D models for AR and VR apps, we must consider the ability to successfully integrate the models, their ability to map onto the user’s face, and the importance of AR friendly designs for a better user experience.
Services Provided
- Brand Experience Design
- Consumer Insights
- Digital Brand Strategy
- User Experience Strategy
- Concept
- Wireframe Prototyping
- Information Architecture
- Brand Identity
- Back-end Architecture
- Desktop + Web App Development
- Front-end Development
- iOS and Android Development
- Deployment Strategy
Now Let’s See
What We Can Do For You
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