Designing a dynamic one-page WordPress website for Madtech, a product-focused consultancy specializing in digital media and data.

Designing a dynamic one-page WordPress website for Madtech, a product-focused consultancy specializing in digital media and data.

CLIENT

Madtech

DISCIPLINES USED
  • User Experience Strategy
  • Micro-interaction Design
  • UX/UI Design
PROJECT
Designing a dynamic one-page WordPress website for Madtech, a product-focused consultancy specializing in digital media and data.
THE BACKGROUND
MadTech is a product-focused consultancy that specializes in digital media and data. The company desired a dynamic and visually striking website that accurately reflected their brand's personality as a leader in the field as well as was highly functional and forward-thinking in design.
THE CHALLENGES
Due to the Madtech's requirement to launch their website by a certain date, CXR engaged in an accelerated brainstorming and design cycle, and also facilitated several knowledge-transfer sessions to ensure that the client's web development team comprehended the intended functions and interactions of the particular site elements.
THE CHALLENGES
    SOLUTION
    Design a dynamic one-page website that showcases 360 degrees of MadTech’s organization and services in a visually appealing and interactive UX/UI that is easy-to-navigate.
    SOLUTION
    FEATURES / PROCESS
    • Responsive

      CXR developed a one-page website that effectively displayed Madtech's value propositions on all resolutions in a sleek and modern design. The website's responsive design ensured usability and satisfaction on various devices and screen sizes, while the single-page format enabled clear and concise communication of all the client's crucial messages to site visitors.
    • Iconography

      A custom set of icons was developed to improve the website's visual appeal, which aligned with each unique section of the site. The icons were created to be user-friendly and easy to understand, contributing to the organization of content on the webpage. Additionally, the custom icon suite enhanced the website's visual identity, bringing a distinct and cohesive look to the platform.
    • Micro-Interactions

      Micro-interactions in the website design captures users' attention and enhances their browsing experience, improving the site's visual appeal but also making it easier for users to engage with the content and navigate the site.

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