The Nameless Network brand was already established and home to groundbreaking science, pop culture, modern women culture, history, nostalgia, and “good news” content. Additionally, the Nameless Network application has been successful in establishing viewership that equates to the entire U.S. population every month. This includes a total watch time of 10 centuries, 6 million Nameless subscribers and a total video viewing count of 10 billion.
But their web application had grown unstable as they grew, and they required an overhaul to improve stability and user experience.
Reconstructing the Future of Entertainment Through Agile Development & Design
Reconstructing the Future of Entertainment Through Agile Development & Design
CLIENT
NAMELESS TV
DISCIPLINES USED
- User Interface Design
- User Experience Design
- Technical Architecture
- Analysis + Optimization
- Engineering Strategy
PROJECT
Reconstructing the Future of Entertainment Through Agile Development & Design
THE BACKGROUND
THE CHALLENGE
- Needed a design refresh
- App architecture had grown ustable and needed an overhaul
SERVICES / PROCESS
SEAMLESSLY AUGMENTING AN ESTABLISHED BRAND
It was our duty to augment this already successful and stylish brand into an intuitive and seamless addition to the Nameless experience via improving their web app. We started by establishing basic app architecture, and integrated Google analytics for full administrative control. Lookback.io was leveraged for app testing and feedback. Not only did the CXR.Agency team ensure web responsiveness for the application, they initiated many hours of trouble shooting to guarantee the accomplishment of the Nameless.tv’s app goals.
CREATING LAUNCH COLLATERAL
Finally, the CXR.Agency team created a landing page for email collection and integrated social media compatibility with deployment of the reconstructed Nameless.tv app. Since launch Nameless’s app experience has maintained greater stability with a fresh design that fits right into their already-stylish brand.
Results
A revitalized app architected designed for further growth
After we refactored their codebase, Nameless was left with a more flexible architecture that would allow them to scale over time. They’ve since grown and evolved tremendously, becoming one of the largest ad revenue partners for Facebook and garnering major investors from across the globe.
After we refactored their codebase, Nameless was left with a more flexible architecture that would allow them to scale over time. They’ve since grown and evolved tremendously, becoming one of the largest ad revenue partners for Facebook and garnering major investors from across the globe.
Services Provided
- Engineering Strategy
- User Experience Strategy
- Concept Development
- Interaction Design
- User Interface Design
- Visual Design
- Wireframe Prototyping
- Analytics + Reporting
- API + SDK Development
- Back-end Architecture
- Deployment Strategy
- Web App Development
- Front-end Development
- QA Test Plans
- Regression Testing
- Server Development
- Technical Architecture
Now Let’s See
What We Can Do For You
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