Smith's Workwear, a thriving workwear brand serving customers nationwide was utilizing 3rd party on-line retailers and wanted to own their e-commerce infrastructure. They sought to elevate their online store to be modern, intuitive, and offer a seamless shopping experience while streamlining their order management. To bring their vision to life, they turned to CXR.Agency to create a user-friendly e-commerce platform that would enable customers to seamlessly discover products and purchase as well as integrate with their existing ERP system.

Smith's Workwear's existing e-commerce website was outdated and resulted in numerous pain points for the business, including sluggish page speeds, a confusing checkout process, poor UX, and limited store management control. These challenges were affecting on-site conversion and owned channel revenues. The CXR team meticulously tackled each issue to deliver a seamless solution.