The team at Spindy had a vision for a more engaging rewards app that would improve customer retention and engagement for businesses across the United States. Users would upload receipts from participating businesses and spin a wheel to win a cash-back reward.
The Spindy team approached CXR.Agency with wireframes and a flow already defined. They needed to optimize their designs for both iOS and Android along with developing an engaging front-end for users.
iOS & Android Cash Back App That Gives Cash Back Every Time You Make a Purchase
iOS & Android Cash Back App That Gives Cash Back Every Time You Make a Purchase
CLIENT
SPINDY
DISCIPLINES USED
- User Experience Design
- iOS & Android Development
- Brand identity
- Technical Architecture Design
- Front-end Development
- Gamification
PROJECT
Designing and building iOS and Android apps for a gamified rewards platform
THE BACKGROUND
THE CHALLENGE
While Spindy already had wireframes and user flows, they needed firm branding, and engaging app and some UI optimizations for iOS and Android’s divergent interfaces. They also needed to optimize come tricky UX flows, including the important loyalty redemption flow.
SERVICES / PROCESS
REFINING THE USER EXPERIENCE FOR IOS & ANDROID
Our first goal was to uncover opportunities to refine the user experience in the existing wireframes. We worked closely with the Spindy team to improve the loyalty redemption flow and create the best possible user experience for the groundbreaking app.CREATING THE WHEEL EXPERIENCE
The rewards wheel was the backbone of the app, so our engineers worked tirelessly to create an experience that would translate in both iOS and Android. We created numerous prototypes to ensure a consistent and premium experience for Spindy’s users.
Results
The Spindy app has garnered praise from many users for it’s engaging design and experience. Since its launch, Spindy has partnered with companies like Carls Jr., Burger King and Taco Bell to provide innovative rewards programs for their customers. CXR.Agency still supports Spindy to this day as it continues to expand nationwide.
Services Provided
- Business Analysis
- Engineering Strategy
- Product Roadmapping
- User Experience Strategy
- Information Design
- User Interface Design
- Visual Design
- Wireframe Prototyping
- API + SDK Development
- Android Engineering
- iOS Engineering
- QA Test Plans
- Information Architecture
- Analytics + Reporting
- Regression Testing
- Technical Architecture
Now Let’s See
What We Can Do For You
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