Developing a White-Label Solution for Premium Sports Content

Developing a White-Label Solution for Premium Sports Content



    Developing a white-label solution for premium sports content
    The Background
    Sporttu is a groundbreaking sports app that enables telecommunications and media companies to create the most comprehensive personalized sports content experiences for their customers. In order to realize their goals, they needed a mobile app that they could easily white-label for their customers across the globe.
    The Background
    The challenge
    The Sporttu Team had provided CXR.Agency with a functioning API and wireframes, but there were still challenges we needed to overcome:
    The challenge
    • Only having 12 weeks till the launch of the application.
    • The current UI/UX design wasn’t refined properly, resulting in an overhaul of the design.
    Services / Process
    • UX/UI Design

      We had 12 weeks until the app’s launch, so we had to move quickly. First we tacked the existing wireframes and sought to refine them to improve user experience. We added several important modules to the existing design, including article views, notifications and of course player profiles. Our design architects turned around revised designs in record time so the developers could get to work.
    • Development Cycle

      Once the design architecture was complete, our team initiated a break-neck development cycle. We were able to bring the updated apps to life well within the tight timeframe so Sporttu could release on time and on budget.
    After the successful launch of the app, Sporttu has become a leading white-label sports app for telecoms across the globe, granting CXR.Agency the privilege to continue supporting Sporttu since 2017.
    Services Provided
    • Engineering Strategy
    • User Experience Strategy
    • Concept Development
    • Interaction Design
    • User Interface Design
    • Visual Design
    • Wireframe Prototyping
    • Analytics + Reporting
    • API + SDK Development
    • Back-end Architecture
    • Deployment Strategy
    • Web App Development
    • Front-end Development
    • QA Test Plans
    • Regression Testing
    • Server Development
    • Technical Architecture

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