After acquiring W Magazine from Conde Nast, Future Media Group had an ambitious plan for the magazine’s digital presence. To meet their goal of building a long-term foundation for their digital efforts, they first needed to revamp the UI, optimize the advertising streams and migrate to a stable and flexible host capable of handling the site’s high traffic.
![THE BACKGROUND](https://wp.cxr.agency/wp-content/uploads/2023/08/background@3x.webp)